Social media is a profession that’s in a gray area within marketing. Those who navigate social media’s gray area are truly innovative and will be able to best establish your brand’s marketplace.
Understand there is no silver bullet, it’s all in the strategic planning. Even after hours of going through analytics and insights there are processes that are necessary to maintain organization and efficiency. Here is a list of tools that you should add to your social media toolbox to keep track of things
First and foremost, you want to keep your finger on the pulse of the app world, especially if you manage a few Facebook pages like we do you just never know which app . If you weren’t aware, Appbistro.com is perfect for helping brands,small businesses, and organizations by recommending the best applications for all of your Facebook needs.
From there you may want to keep track of metrics, which may go a little beyond Google Analytics. Perhaps if you’re tracking web clicks on your website or blog posts. If you aren’t in the know then, I recommend the URL-shortening service bitly.com that tracks your shared links in real-time and attains useful data like Facebook shares, comments, and likes. Feel free to add a custom short domain for maximum brand exposure, if you have webmaster access. Check out the location and referrer detail graphs. In the meantime add the bitly sidebar booklet to your web browser.
Another great tool is Timely.is. Analyzing the past 199 tweets in your account Timely is able to send out your tweets when they are most likely to be retweeted, even showing analytics in the performance tab. You can schedule 3 tweets initially, however just visiting the setting, you’ll be able to tweet more frequently – you’ll like that!
Experimenting with scheduling tweets and facebook post just became easier and fun. BufferApp allows users to simply share what you are reading using the browser extensions at any time, or add a few Tweets and FB post and BufferApp will automatically share your material, if you run out of material to share you can always hit the “inspire me” tab, and BufferApp will create a tweet or Facebook post for you! The free account come standard with the ability to load up to 10 updates in your “buffer” lol, and the attachment of your bit.ly account. The paid accounts will grant you more features like additional team members, advanced scheduling, and are well worth it. BufferApp maybe a great addition to your tool bag.
Next we take a look at manageflitter, which is one of the better twitter tools out there. Its main use is showing you what users are following or not following you, those who are inactive, and those who have been very active in their timeline. With this tool you simply unfollow all of the accounts you want, including spammers, and see the effect in real-time. Connecting your Google+ account is one of the other cool features. Manageflitter traditionally offers a free account, but does offer paid subscription services that opens up more features.
Lastly before we shoot out, make sure you get a chance to sign up for a Trello account. Trello is great for list building, the webpage is user-friendly, and also uses boards that offer a lot of cool functions, and editing. Excellent for working in teams, creating a seamless workflow, and keeping track of what’s going on with a project. To get in-depth details on Trello, visit the developer’s blog JoelOnSoftware.
These six tools should be able to help you manage your social media presence in a consistent and organized manner.
Remember if you need help with social media management or public relations look no further than Clout Media. Thanks for reading!