So last week I came across KISSmetrics.com, a person-based analytics platform stating a “guarantee” that their software will “help you increase your sales.”
Apparently, KISSmetrics was built specifically to provide established and start-up businesses metrics relevant to their marketing goals, especially ecommerce, lead generation, on-demand software (SaaS or software as a service), mobile, and other businesses that monetize in forms other than advertising.
The platform helps businesses create and manage split tests and measure conversion funnels – more particularly how different actions such as “referrers, promotions, or split tests affect those funnels.” KISSmetrics also provides real-time data so users can understand their consumers’ behaviors and interactions with their products and services as it is happening.
According to their website, Hootsuite and amazon.com are among the major companies utilizing KISSmetrics’ comprehensive analytics.
KISSmetrics is a paid service, however, you can sign up for a free trial period right here.