As if Google’s search engine was already the greatest invention ever – second to the wheel – the nerds there rolled out the “Knowledge Graph.”
You ask, “What is the Knowledge Graph?” Well in laymen’s terms what Google has done via the Knowledge Graph is allow you to search for people, places, or things that Google knows about and instantly get information that is more precisely relevant to your query.
“Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.
But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.”
As Forbes.com explains, “This new functionality recognizes that we communicate in ideas, not terms. In other words, Google is attempting to think in terms of human relevance.” The Knowledge Graph seemingly will change the way marketers conduct search engine optimization and marketing.
For an in-depth look into Google’s Knowledge Graph visit their Blogspot.
